
I-BE-BEX - ANYTHING IS POSSIBLE
Brand and retail production director of global activations, I am an Ideas-driven creative professional art and production Director: specialising in delivering a service and product end to end.
I-BE-BEX is passionate about creating innovative production and design solutions tailored to your unique needs, with a wealth of production expertise on navigating your brands journey from concept to reality through
sustainable innovative offerings to all clients is what I do best.
I-BE-BEX my approach combines traditional craftsmanship with modern technology to create compelling visual physical experiences.
Committed to transforming your creative ideas into tangible impactful artistic realities "elevating brands and activation campaigns."

PRODUCTION DESIGN AND MANUFACTURING EXPERTISE IN
WINDOW, RETAIL DISPLAY , SET DISPLAY
EXPERIENTIAL & LIVE EVENTS
RETAIL GRAPHICS & POS
LARGE FORMAT PRINT
ACRYLIC FABRICATION
CARDBOARD ENGINEERING
JOINERY BESPOKE BUILD
PROJECT DIRECTION
SPECIALIST ADVISOR TO BRANDS
FINE ARTIST

I -B E -B E X, I Believe that art, design & production are not just about aesthetics, but also about function and purpose.
Not just beautiful production, but practical, efficient, and effective impactful solutions based production for all clients/brands and individual needs.
A qualified behind the scenes artist with over 20 years experience and over 10 years in the global brand retail activation space industry.
Starting life in the research and development of materials process and method offerings , being a client services director, production director and technical production advisor to becoming the head of the special executions and Executive director and board member.
I have built and grown my way through a production house that now specialise in engineering, joinery, print, acrylic fabrication , electrics and special executions, not only do I carry a wealth of knowledge regarding materials and process but I lead the engineering of designs.
when it comes to creative and how to make that a reality look no further. I manage and lead with the vision of the client offering and a true team spirit - if my team is on the shop floor working all hours I am with them.
With all my experience and knowledge I am a great fit to work on both sides of the production manufacturing process, my offering of knowledge and experience to brands, agencies and designers is vast and in my years have never turned a project down just made it happen.
Experience
Pure innovation- NOW Executive Director/Board member/retail activation specialist production director from march 2016
Power house Cloud -Head of Media/BDM Account manager from October 2014-march 2016
Uriah woodsheds & Sons Assistant manager/Account director 2012-September 2014
Self employed comissioned artist - 2011- Present
Richmond international academic soccer academy/ Leeds campus & Bradford collage - Head of operations assistant physio/pitch side/pastoral care - December 2009-2011
Qualifications
BA Hons degree Art & Design
National diploma level 3 Art & Design
City & Guilds level 3
National Diploma painting and decorating
Adobe photoshop, illustrator & indesign
National Diploma Home economics Child development level 3
qualified level 3 sports massage
FA IFAS Qualified
01/124
Me... well... what to say, I have always called myself the caretaker "simple because I take care of things its no more complicated than that! but I do so with passion, my moral compass centred, my relentless drive for perfection (this can be irritating), and MY OCD-who I don't mind at all, but usually will send the whole project back if the margins are a mm off.
Treat others "always" how you want to be treated in return and life will see you right, It's not immediate and sometimes not fair but be patient and kind.
basically leave people alone!..
My process...honestly, "I don't really have a process. I am just out here playing dodgeball in the dark most days and hoping I don't get hit in the face."
live life and work as it should be "every day is new project, a new adventure, a new day "just survive it."
Like my crazy Daxie girl "Boss of the house"
IBEBEX knows how to boss your ideas and concepts into captivating creative production (ART).
IBEBEX just like Betsy's lets nothing gets in the way of success!
Like my Daring and adventurous little fuzz ball.
IBEBEX even with over 10 years of experience in the industry. Every day and every project is a new adventure.
IBEBEX like Basil will take on the challenge for you and with you!
Like my strong loving loyal boy.
IBEBEX will be by your side, working closely with you to understand your needs and goals.
IBEBEX like Bert is transparent, caring and responsive throughout the entire process.
BEX CV (pdf)
Download